Video marketing is the wave of the future. Well, that is what we heard two years ago. Video marketing is now. There is no future about it. If you are not using video in your marketing you are seriously missing out on huge conversions. And traffic for that matter.
You need to start using videos in your marketing efforts today. If you do not you will seriously be lagging behind when it comes to marketing on the Internet. So, in this article I’m going to go through a couple ways you can start using video in your marketing today.
First, you can use Camtasia, a screen capture software to record the screen and use that to make videos. But Camtasia is pretty expensive for majority. The better alternative and the one that is much more affordable is Content Samurai video editing software. You can easily put together a PowerPoint presentation put up some words and and start talking. That way you never need to get in front of a camera if you do not want to.
Next, you could use Content Samurai to do review videos. All you need to do is just open up your browser and start recording the product you’re talking about. Highlight the sales page and talk about the bullet points and stress the benefits to the reader. Drive home those benefits and make sure that the person watching your video understands the benefit of grabbing that product. Finally, all you need to do is tell them to go to the website and get it.
Finally, you can use a simple camcorder and do a talking head video. This is super simple and all you need to do is grab the camera, hold it up, and start talking into the camera. This is a super simple way to get videos up and going online. It really does not matter what you talk about. The point of video is to build relationships. So, if you can use video to just at least start building relationships you will be better off than using no video at all.
So, if you are not using video you need to start today. It is super simple and everyone should be doing it. If you do not want to get in front of the camera you do not need to. All you need to do is grab some screen capture software and use that to make your videos.